At the heart of it all, AYRTIGHT’s raison d'être is to make women feel amazing; to spark joy when they get dressed. And not just for work or occasion, I want dopamine dressing to find its way into any given Tuesday.

To achieve this, every season I consciously give myself permission to fully disconnect and disappear into my creative wanderland to ponder what makes my own heart flutter. I try to bottle the flutters so that I might be able to sprinkle them like neurotransmitter fairy dust into our collections.

My Fall 2023 rule of three:

1. Complex unsaturated hues paired with occasional pops of unexpected colour are giving me all the feels right now.

2. I find myself drawn to trans-seasonal staples offering elevated ease. And I’ve never met an anorak that I didn’t like.

3. The idealist in me wants to always Do Better so I’m thrilled to have Tatum & Eden join our eco suite of fabrics, bringing LENZING™ ECOVERO™ Viscose squarely into the wardrobe staple category.

Fire away little neurotransmitters, fire away!

~Ayr