When I started working on Spring 2023, I had two priorities.
First, nothing says laidback luxury like a caftan. Last year, I was so spellbound by caftans that I added them to the line without giving our Sales Team any advance warning for fear that they would think I had gone utterly mad and talk me out of it. Much to my thrill, the styles were met with unbridled enthusiasm. We continue to receive emphatic feedback from our customers about their newfound passion for the caftans they never knew they needed. For Spring 2023, we have continued the glamour parade, adding new style variations, graphic prints and luxurious fabric options. Everyone should try a caftan to experience firsthand how transformative they are; their wardrobe may never be the same again.
My second goal was to put concerted effort into growing our Do Better eco assortment. In addition to remaining committed to producing all of our styles in Canada, our signature Halo TENCEL™ Lyocell jersey has been imbued with a breadth of colour options and a bevy of adaptable coordinates. We also developed our brand new & downright awesome Ecotech recycled nylon tricot. In doing so, we have ensured that our most popular styles all reflect our eco ethos.
Why on earth not?